Weltec Engineering School: Digital campaign
We worked with the Wellington Institute of Technology’s School of Engineering team on a marketing campaign including a video animation and microsite to promote the School and gain more students registering in their Bachelor and Diploma courses.
The aim of the campaign was to target those already interested in Engineering and show them the opportunities and pathways that studying Engineering at WelTec could open for them.
The animation titled ‘This Could Be You,’ features WelTec graduate Lachlan Clelland who is living proof you can go a long way with a WelTec Engineering degree and the right mix of smarts, self-belief and determination to get stuck in.
The campaign was inspiring and a great success, pushing the three WelTec Engineering courses and ultimately encouraging more people to study these courses at WelTec.
What we did for WelTec: Digital Campaign, Social Media, Video Animation, Microsite Design and Development.